Vicks VapoDrops Rebrand and Packaging

Packaging, Vicks

Description

This was a rebrand and packaging brief where I worked with Vicks Australia and Procter & Gamble Singapore to relaunch the line of the Vicks VapoDrops with a new logo, packaging design and instore display units. This was a process from initial concept with the client than we worked with a market research company to look at the designs with selected customers to final design and implementation nationally working with supermarket retailers.